There are a lot of factors that go into the pricing of an artist’s work, including his or her exhibition history, previous sales, and what people are paying for other comparable artworks. Fortunately the range in price allows you to find the art that best suits your budget and tastes. When pricing my art, I take the following into consideration:
All of my framed works are custom framed using quality, archival materials and professional techniques. The cost of the frame is added to the cost of the artwork, and framing costs may vary slightly based on size and the particular molding used. Two frames of the same size may have different costs if one molding is more expensive than other.
Some materials are valued differently than others. For example, an oil painting is valued higher in the marketplace than a watercolor painting. This may be because of the intrinsic costs of the materials or because of the specialized skill required to use a particular material. Some techniques, such as printmaking, requires special studio equipment that may be expensive or difficult to access. In my practice, works that involve metal leaf and/or oil paint are priced higher than comparable works without these materials.
In some cases, the durability of the material may also be considered. Works on paper are more vulnerable than works on canvas or wood panels and must be framed or properly stored to be displayed. Generally works on panel are priced higher than works on paper.
The size of the artwork plays a big role in its cost. Larger works not only use more materials, they require more space both in the studio when they are created and when they are stored. In addition to the size of the overall artwork, the size of the image is considered. An etching on 12″x18″ paper that has a 4″x6″ image may cost less than an etching on 11″x15″ paper where the image fills the paper.
An artwork that is one-of-a-kind costs more than artwork that has multiples in an edition. An edition is a collection of original artworks that are identical to each other. Editions may be limited (a fixed number of works) or open (additional works may be printed later). Generally etchings and lithographs are created in an edition, whereas a monotype is by definition one-of-a-kind. Prints in an edition are NOT reproductions. Each print in the edition is an original work of art and is printed by hand. Reproductions, such as giclée prints, are mechanically produced and are not original artworks, which means they are priced much lower than original prints.
If you have questions about the price or value of a particular artwork, please let me know!